Ρηγοπούλου Ε. Δ. A strategic approach to brand definitions. SPOUDAI Journal of Economics and Business, [S. l.], v. 52, n. 4, p. 42–68, 2002. Disponível em: https://spoudai.org/index.php/journal/article/view/467. Acesso em: 22 nov. 2024.