Supply chain strategy and outsourcing the case of the Greek pharmaceutical sector

Abstract

Scope – to support the introduction and effective implementation of modern supply chain strategy (SCS) in the Greek pharmaceutical sector. Research methodology – A threefold analysis in combination: first, an integrated analysis
aiming at contribution to the methodology issue by an interdisciplinary research framework; second, clearing-up the role of SCS in building-up a performing supply chain network; third, an empirical study of the Greek pharmaceutical sector using mixed research methodology, with special attention to logistics outsourcing (3PL). Main findings – An attempt to contribute in the yet unsettled research methodology which has particular importance for the pharmaceutical sector dominated by SMEs; identification of possibilities of collective action to succeed; sustainable competitive advantage in a designed stepwise
process. Future study – Specific future research suggestions expected to support the sustainability of Greek pharmaceutical companies.

JEL Classification: L65